
Tamara Leisure Experiences is targeting a fourfold expansion, aiming to operate 40 hotels by 2030.
Samir MC, CEO, Tamara Leisure Experiences, said the company is accelerating growth through a mix of owned assets and an asset-light strategy, while developing projects across key leisure, business and pilgrimage destinations. The company is also scaling its newly launched Rae by Tamara, India’s first faith-intelligent hospitality brand, designed for pilgrimage travellers. With demand continuing to outpace hotel supply, Tamara sees strong opportunities across more than 100 Indian cities for its O by Tamara, Lilac by Tamara, and Rae brands.